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ALFRED MURPHY
Gender:
Age:
Country:
Status:
Family:
Profession:
Social Class:
Male
70
Demogreysia
Married
2 adult children
Retired
Upper middle class
Adventurous old man who likes to travel and has a lot of free time
Goals:
Travel
Adventure
Spent money
Feel young again
Be entertained
Needs:
He wants to fit it with younger people so he doesn’t feel old anymore. He wants to see more of the world but he can’t travel by plane anymore. He needs an alternative to travel and still have a change of scenery.
Likes:
Dislikes:
Smoothies
Jogging
Stamps
Yoga
Tea
Negative people
Unmown lawn
Pollution
Lifestyle:
Non-smoker
Right-winged
Gardening
Playing sports
Extravert
Social
Friendly
Stubborn
Personality:
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